However, the Madame Walker Agents -Madame’s recruited sales force- were her biggest asset.  Madame held public meetings in churches, rented lodge halls, and other such facilities, put on demonstrations –including a slide presentation- in order to recruit Black women to become Walker Agents; Madame Walker taught and trained them in the methods of application, and proper use of her hair oils and vegetable shampoo. Eventually Madame organized a National Convention for her Walker Agents, giving away prizes and other incentives to motivate and energize her ever-growing troops of Walker Agents.


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